Mourning Fashions and Customs, 1901

Mourning Styles and Customs

The May 1901 issue of the Delineator magazine was published right on the cusp of the Victorian/Edwardian eras. The article I am showing you today comes from that issue and features a great deal of information on what mourning was like during that time period.

Not only were there specific lengths of time for mourning depending on your relation to the deceased, the fashions worn during the mourning period were just as important and were detailed right down to the preferred types of fabrics to be used.

Mourning Fashion, 1901

Mourning fashion, 1901

“Mourning customs in America are influenced largely by those of England and France. The changes from year to year in the latter codes are so slight as to be observed only by those who seek to follow the latest vagaries of Fashion. A widow in America often wears deep mourning over the two years designated as the correct period in other countries… Three months of absolute seculsion is now demanded before the widow may attend social functions of any character, the time formerly being one year.”

Mourning Fashion, 1901

Mourning Fashion, 1901

As far as the death of a parent, that called for a bit of a shorter period of mourning:

“The regulation time for mourning for parents is twelve months, though half mourning may be adopted after six months by young girls. From four to six months, according to individual feeling, is the period for mourning for either brother or sister.”

Once the article turns to fashion, this is where it really gets surprisingly specific. It goes far into detail about which fabrics are the most acceptable, rattling off one type after another, most of which I am completely unfamiliar with. But it does make me realize how much more educated the average woman of 1901 was where sewing is concerned. The Delineator magazine was not marketed to a specialized audience; it was written for the typical woman of the time who was immersed in housework, needlepoint, cooking, and other household concerns (even if she had help). Yet the writer of this article never feels the need to describe any of the fabrics she is referring to, taking for granted that her readers would know what each of them were immediately.

Mourning Fashions, 1901

Mourning Fashions, 1901

“Henrietta and cashmere remain standard mourning fabrics, while dull-finished woolens, crape cloth, nun’s-veiling, albatross, crepon and Eudora cloth are all suitable materials. Melrose and Imperial serge, also cheviot and French foule, are particularly desirable for tailor suits and will be made without trimming except rows of machine-stitching or stitched bands of the goods.”

I also like the fact that even the Victorians, who we often think of as being quite somber, saw the need to lesson some of the grief and darkness that the death of someone close to you could cause. For example, as far as what to wear around the house, “Pure white with dull-black ribbon decorations is especially recommended for home wear, where everything should be made as free from gloom as is possible.” And as far as accessories, “Dainty hemstitched linen collars and cuffs worn with mourning gowns relieve them of sombreness.”

Mourning Fashion, 1901

Mourning Fashion, 1901

Veils and head coverings were also a crucial part of mourning wear. The article describes these also,  “The heavy crape veil is not so generally worn as that of silk grenadine or crepe lisse and is rarely worn over the face. A short veil of Brussels net with a border of crepe in either one wide or several narrow folds is worn over the face, the long veil being arranged to fall over the bonnet at the back… The widow’s cap when adopted should be worn one year, though it is by no means in general use in America.”

Finally, some last reminders about what type of fabric is approved for use:

“Silk and wool poplins are exceptionally attractive for gowns to wear to church and such places as it is permissible to visit, while crepe de Chine and cobweb vailing develop beautifully by the latest tucked or plaited modes.

“Among the desirable sheer fabrics are grenadine-barege, a very thin silk-and-wool vailing, and the handsome iron-frame grenadines. Peau de soie, Sicilian, and dull-finished taffeta may be used for fashioning the separate waist, and even the entire toilette; India and foulard silks are also much in favor.”

If you would like further details about this fascinating aspect of Victorian culture, one website that seems especially helpful and detailed is found at Victorian Mourning Customs at Quilt History. And I even found a pattern for a Henrietta Cloth and Crape Mourning Dress for sale on Amazon, believe it or not! The only problem is that it seems to be next to impossible to find Henrietta Cloth for sale today. It was a sturdy but soft wool fabric, made with a twill weave (so there was a diagonal pattern of sorts on it).

I leave you with a few more illustrations of mourning dress patterns from 1901, all from the same article.

1901 Mourning Dress

1901 Mourning Dress

Mourning Dress, 1901

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What other women have found out… in 1909

Helpful Hints

One of my favorite parts of old, vintage magazines is the “helpful hints” column that most of them are sure to include, in which the magazine readers themselves send in tips.

The reason I like these so much is because they give such a clear picture of the everyday concerns and common problems of the era, in a way that makes me at least feel like I am right there in the early 1900′s with them. Because their audience was other average women of the time, there was no need for lengthy explanations about how or why things were done – in fact, the introduction here clearly specifies to write very briefly. The women just jump right into their bits of information and assume you know exactly how it is to deal with these daily annoyances.

Please join me and the many readers of the September 1909 issue of Ladies’ Home Journal who each received a crisp dollar bill for each tip of theirs that was printed. I’ve included scans of part of the column that you can click on to enlarge and read along.

vintage helpful hints

An Edwardian idea exchange

Subjects range from Edwardian era concerns such as frying oysters, uses for a broken clock, cleaning a room without raising dust, to how to keep a baby’s flannels looking new. Here is a selection of a few that seem like they could help even today:

To Keep a Bunch of Parsley Fresh: place it in a quart jar, screw the lid on tight and keep it in a cool place. Cared for in this way parsley will sometimes last for a week in good condition. J.B.

A Good Way to Clean Jewelry: is to use tepid water in which a little ammonia has been put. A toothbrush kept for the purpose will be found useful, especially in cleaning rings. Rinse the piece of jewelry in clear water or alcohol, and dry carefully with a twisted piece of cotton or an old handkerchief. B.P.B.

An Emergency Purse: kept in the shopping-bag, containing pins of various sizes, safety-pins, court-plaster, stamps, string, rubber bands, a pencil and penknife, will be found invaluable on many occasions. G.F.T.

And another scan if, like me, you never get tired of reading this vintage exchange of ideas:

vintage helpful hints

Still more vintage help

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Picture Play Magazine, 1931

Joan Crawford, 1931

Joan Crawford in Picture Play Magazine, 1931

I am a huge fan of silent movies.

I have a large collection of dvd’s, a favorite actress (Gloria Swanson) and have read biographies of many stars of the day. I even made sure my first visit to Los Angeles included a trip to the Hollywood Heritage Museum, a museum of silent movies housed in the restored Lasky-DeMille Barn. The silent film The Squaw Man was filmed in the barn, and it also includes Cecil B. Demille’s office (and I highly recommend a visit by anyone at all interested in the early days of movie making!).

That’s why this issue of Picture Play magazine caught my eye. Joan Crawford, as the embodiment of a flapper, was a very popular silent film actress whose career obviously continued on successfully for decades. Of course, since this issue of “Street & Smith’s Picture Play” magazine comes from December 1931, the films she was a part of at this time were talkies. You may notice on the cover, at the bottom of the page, it advertises “Clark Gable’s Life Story.” As it turns out, Joan Crawford and Clark Gable had starred in a movie together that year, Possessed, which you can get on DVD if you’re curious. Reviews seem to be good! From the article containing Clark Gable’s story is this photo of him:

Clark Gable, 1931

Hollywood doesn’t fool Clark Gable for a minute, because he has been through a hard mill.

Speaking of movies, this issue of the magazine contains a lot of great ads for both popular and long-forgotten movies of the day. One ad I particularly like was from a movie called “The Guardsman”, starring actors Alfred Lunt, Lynn Fontaine, Roland Young, and Zasu Pitts. The caption reads, “Don’t miss this new type of love story – saucy – witty – naughty – gay!” This one I wasn’t able to locate on DVD, though some video tapes seem to be floating about. But from all accounts, this was a wonderful movie. I found the original review in the New York Times, from September 10, 1931. Here is an excerpt:

“It is a pity that there are not more Fontannes, Lunts and Molnars to help out the screen, for then this medium of entertainment would be on a far higher plane. It is a wonderful relief to sit through such a production after some of the patchwork effusions that have been offered in recent months.”

And Wikipedia states, “The story revolves around a husband-and-wife acting team. Simply because he is insecure, the husband suspects his wife could be capable of infidelity. The husband disguises himself as a guardsman with a thick accent, woos his wife under his false identity, and ends up seducing her. The couple stays together, and at the end the wife tells the husband that she knew it was him, but played along with the deception.”

I still haven’t decided if I’ll add these two movies to my to-watch list, though knowing me I won’t be too surprised if they end up there. I always enjoy watching old movies even more if I am able to read the opinions of people and reviewers from that time period, and try to imagine seeing it the way they did. That’s one reason I love these vintage movie magazines so much! I hope you enjoyed this look back at one of them.

The Guardsman, 1931

A new triumph for Metro-Goldwyn-Mayer!

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Corsets, from 1906

Bon Ton Corsets, 1906

“They Are the Best”

“The Searchlight of Public Favor finds no flaw in Royal Worcester or Bon Ton Corsets. They are the best.”

As any lover of vintage fashion knows, corsets were an irreplaceable part of any turn of the century woman’s outfit.

Each season of fashion featured a different shape into which corsets could shift the body so that a woman’s posture would fit the current style. Vintage fashion magazines guided women through both gorgeous fashion plates and patterns, as well as advertisements for corsets that popped up in almost every issue. This entry features two such ads, both from the April 1906 issue of the Ladies’ Home Journal.

W.B. Nuform Corsets, 1906


“Three corsets typical of this great assortment are illustrated above.”

The W.B. Nuform Corset is a concentration of all the right theories of proper corset support. Made in so many styles – at so many prices – that any woman of any age or physique can find a properly fitting model, in any degree of quality at any dealer’s.”

Vintage Corset Ad Print 2 Poster
Vintage Corset Ad Print 2 Poster by christine592
Find other designs of Art & Posters at Zazzle.com
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Campbell's Soups

Pure, wholesome, satisfying

 

“These soups make me feel
Like a well-filled ‘Bologna’,
A state that’s as great
As my own Arizona.”

At first glance, this vintage Campbell’s Soup ad (found in the September 1911 issue of The Delineator magazine) seems like the type of old ad you’d glance over quickly for a minute, smile maybe, and go to the next ad.

But the more I looked at it, the more fascinating it became to me. I love the homey little scene of the couple eating dinner (I just wonder which variety of Campbell’s soup it was) and the activity in the background (I still don’t know what is being carried up the steps and why). I didn’t know what to think about the silly little poem (printed above this paragraph) that the Campbell’s Soup Kid presents at the bottom of the ad!

But the part that caused me to unknowingly spend so much time studying this ad was the list of 21 varieties of soup. The first thing I noticed of course was that very few of these are still offered for sale by Campbell’s today. And many others were so unfamiliar to me that I couldn’t help but research to find out what exactly they were like. I found out that Mulligatawny is a curry flavored soup, and Printanier is a spring vegetable soup, for instance. Just in case you are as curious as I was, I typed up the list of flavors below and, for some of the more unfamiliar ones, I included a link to a website with information on that variety so you can read more. And this link – Canned Soups – is great because it looks like the text of a question-and-answer article from 1926 with a lot more information. I hope you enjoy. And if you have any more info or stories about any of the varieties below, please share them here!

1911 Campbell's Soup Varieties

21 kinds 10 cents a can

Asparagus
Beef
Bouillon
Celery
Chicken Gumbo (Okra)
Clam Bouillon
Clam Chowder
Consomme
Julienne
Mock Turtle
Mulligatawny
Mutton Broth
Ox Tail
Pea
Pepper Pot
Printanier
Tomato
Tomato-Okra
Vegetable
Vermicelli-Tomato

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Edwardian Fashion for “Stout” Women, 1912

1912 Fashion

“The Stout Woman in her Easter Clothes”, 1912

The April 1912 issue of Ladies Home Journal is full of beautiful Edwardian spring fashions.

Here are some vintage dresses from an article entitled “The Stout Woman in Her Easter Clothes.” It states that the Designs are by Mrs. Ralston: With Drawings by Augusta Reimer. Along with the illustrations are paragraphs explaining details of each of the outfits, as well as tips on how best to accentuate a stout figure. For instance, a paragraph describing the pink gown on the right above:

“Two-Toned taffeta in a chiffon finish is the material used to make the effective street gown above on the right, which is most appropriate for church for visiting or for afternoon entertainments… The diagonal cross-lines in both the waist and skirt will give a decidedly ‘slimming’ appearance to a stout figure.”

1912 Fashion

Comfortable but dressy negligee

And of the negligee pictured here, we read:

“Every woman’s wardrobe should contain a comfortable negligee that is dressy enough to be worn about the house if she so desires, but it is not always easy to find a design that will make such use possible. Of course something depends too upon the material selected, which, in conjunction with correct lines for one inclined to be over-stout, makes the illustration on the right interesting and helpful; for here a charming combination of striped challis and silk is used advantageously.”

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Bobbed Hair, 1926

She takes short hair for granted and has long since found the cut that best becomes her.

No one in Paris has long hair

“If you have not bobbed your hair and have no desire to catch the fever, stay at home! No one could survive the fascination of the shorn locks in Paris and London. I think I have not seen smarter bobs anywhere than at a supper-dance in the Piccadilly Grill. As for Paris and Deauville – well, I have not seen one smart woman with long hair since I landed.”

These strong words are from the February 1926 issue of McCall’s magazine.

As anyone familiar at all with the 1920′s knows, bobbed hair was huge during this time period. Flappers were known for their bobbed hair styles, and before long women of all ages had adopted the shorter styles. Of course, at this time Paris was seen as the center of fashion, and it makes sense then that this article claims that is where the short bobs first took hold.

Here I have taken sentences from this fascinating article, and compiled a list of helpful tips for short, bobbed, flapper hairstyles. I’ve also added the beautiful illustrations by Mary MacKinnon, from original sketches made in Paris by Paul Teche. Enjoy!

Short Hair, 1926

Keep your hair well trimmed.

1) Carry a pocket-comb.

Comb the back of your head with your back to the dressing-mirror and a hand-mirror in your hand. And comb it in the direction your wave follows.

2) Only the woman with classical features can stand the severe coiffure,

the center part, the straight hair draped over the ears. Most women need a soft wave to frame the face, and the wave generally accepted now in Paris is a wide one, confessedly hard to hold but – the fashion.

 

Ears are fashionable again!

Ears are fashionable again!

3) Ears are fashionable again!

You must show at least half the ear; to be truly up-to-date, the whole ear.

4) For the center-back:

If the neck is slender, cut the hair with scarcely a suggestion of a point; if the neck is short and rather full, the decided point narrows and lengthens it; if neither one nor the other, follow the natural way your hair grows.

5) Keep your hair well trimmed.

There is nothing more unsightly than a ragged neck line.

Short Hair, 1926

Most women need a soft wave to frame the face.

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Vintage Fashion from 1901

1901 Fashion

Beautiful fashions from 1901

One of the newest vintage magazines in my collection is the December 1901 issue of The Delineator.

Because it was the Christmas season, there are lots of dressy, formal gowns, winter coats, and vintage party fashions that fill the pages and I have studied them over and over since I received the magazine just this week. Even though the holiday season is far away, I didn’t want to wait to share some of these amazing vintage Edwardian fashions. Here are a few more that I hope you enjoy.

1901 fashion

Gowns for Street Wear, 1901

Vintage Hats, 1901

Smart Winter Hats, 1901

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Easy, Magic Recipes – 1928

What shall I do?

What shall I do? What shall I do?

“Into each life some unexpected guests must fall! …To every woman must come those moments when, standing helpless in the middle of the kitchen floor, she feverishly repeats: “What shall I do? What shall I do?”

“For moments like this we offer these magic recipes. Easy to make… quick and easy almost belief! And — take our word for it!… sure to succeed.”

Eagle Brand Sweetened Condensed Milk would like to reassure women everywhere that they have the perfect solution for what to do when visitors show up out of nowhere.

Because of course, you have to feed them! In this vintage ad which appeared in the October 1928 edition of the Woman’s Home Companion, Eagle brand presented four quick and easy recipes that were guaranteed to be a success. I have mixed feelings about the four of them, but I present them here so you can judge for yourself:

Magic Recipes, 1928

The Magic Recipes

The one that probably tempted me the most to try it (which may actually happen) is the “Cherry Cream”.

1 1/3 cups Eagle Brand Sweetened Condensed Milk; 3 tbsp. lemon juice; 3/4 cup maraschino cherries cut in small pieces; 6 tablespoons maraschino cherry juice; 1 tsp almond extract.

Into condensed milk stir lemon juice. Mixture will thicken. Add cherries, cherry juice and almond extract. Blend well, chill and serve.

Gourmet fare it isn’t, but it does sound like it could be refreshing on a hot summer day and also a perfect idea when your pantry is almost bare and you don’t feel like running to the store.

The mayonnaise without oil also fascinates me, mainly because it must turn out to be awfully sweet. I suppose it would be used on jello or fruit salads, or perhaps it might be closer to Miracle Whip.

Whether or not the recipes are any good, I love the picture of the stressed out housewife that accompanied this ad!

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Butterick Patterns in Paris, 1916

Butterick in Paris, 1916

Avenue de l’Opera, Paris, showing Butterick shop on the right.

The July 1916 edition of the Woman’s Home Companion magazine featured this wonderful photograph of vintage Paris in an ad for Butterick patterns.

Butterick offered American women the chance to easily wear French fashion by purchasing their patterns. I love the photo; to me it is such a romantic scene and just how I envision the streets of Paris looking long ago. The ad reads,

“Paris, Fashion’s Capital, is the cradle of style for the entire world. Butterick goes to Paris for its style inspiration. Then it adapts, illustrates and sends those styles right back from New York to Paris again, where Butterick magazines and Butterick patterns sell in preference to all others.”

Butterick, Paris, 1916

Butterick’s shop in Paris

Butterick, Paris, 1916

Interior of the Butterick shop in Paris, 1916

“More patterns are sold from this Butterick shop than are sold of any kind of pattern in any other store in the world. They are Butterick patterns – the same identical patterns sold in America, except that they are printed in French and sell for twice the price in France that they do in the United States.”

What I wouldn’t give to walk down those streets and to have a chance to purchase some of those patterns! Often vintage Butterick patterns can still be found for sale today, but a visit to this lovely Parisian store to see them must have been quite a treat.

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