“Want him to say you’re wonderful when you make his favorite dishes? Then be fussy about ingredients as good cooks are.”
This vintage ad for Crisco shortening was found in the March 1945 issue of McCall’s. It assures the housewives reading the article that there are three sure ways to a man’s heart, and all three of them involve using Crisco.
“It’s a fact! More women use Crisco than any other vegetable shortening. It gives you lighter cakes. And what pies! Crisco Pastry is flaky, tender every time! And foods fried crisp and light in Crisco are so digestible even children may eat ‘em!”
Naturally, the three ways presented are all recipes, two of them for desserts, and the other for fried food. If you’re interested in vintage, retro recipes from the 1940′s, I’d definitely give them a look! Here are the titles of the three recipes, which you can find in the ad:
1. Apple Pie with Toasted Cheese Top
2. Beef Roll-ups and Pan-Fried French Fries
3. Devil’s Food Cake